I would describe the Airtel’s A. R. Rehman’s commercial a truly ethical commercial. In today’s world, we are bombarded with commercials, which are either blaming the competitors or unrealistically praising their own products and services. This commercial, on the other hand, tries to advertise its product in a very beautiful manner. The tune played by the mouth organ is pleasant to the ears and is a catchy one which anyone can easily remember. Though A. R. Rehman must have charged a hefty amount for this commercial but he has done full justice to it. You don’t feel like muting the television when this commercial appears.