Hey !!! Did you chaps know ? A R Rahman was paid a coupla crores of this advertisement. Airtel (Bharti Telecom) sure is raking in the moolah and is also spending a fortune on advertising. One must admit that it has turned out to be truly magical ad just like ARRs music.
The tune is hummable and idea behind the ad is commendable. Bahut sahi hai bhidu !! A R Rahman makes an impression once again... Guess its an art to combine music and pull off such a brilliant performance.
Way to go - ad makers !!! Hope we get to see some more creativity and innovative ideas such as this one.