The ideas which the airtel network is coming up with are just miles ahead than that compared to that of the others like night data, youtube videos night saving mode and family sharing of data, dual data packs like dat of night and day and also we should remember here dat they were the first ones to provide the 4g service practically making people to forget about the 2g services. Due to all these reasons airtel stands as the most widely used networks in india without any doubt at the same time there network connectivity is way better compared to the other networks, the recent plan of showing network towers to the customers has also helped them draw huge amount of new customers towards them but the major drawback is the price for data packs, too high compared to other networks and with limited number of special offers this makes it tough for the common man to avail these services like mainly the net and hence he is obviously drawn towards other networks providing data at a cheaper rate like airtel, docomo etc.so airtel has to make changes regarding its price policy, yes they are giving good service but should reduce the prices a bit and also should concentrate on the talk time offers as well as still d bulk of india depend on talking than texting.There tough competitors would certainly be Vodafone offering quality service at not too higher rates even though it’s still on the higher end and also by giving good network connectivity even in remote place and airtel is doing well in combating them quite well by reaching to the customers with unique initiatives.Airtel is certainly in its prime form but if they do correct certain bits of issues they would be the undoubted rulers in their field of business.