The site is quite popular for fashion wears.U can search and buy any product easily from ths site.but they have simple and ordinary brands but with very Expensive rates, which most of us cannot afford to buy them.products on Ajio site, they are available also on other shopping sites with cheap price tags.so this site is not worth to be used by the public in my opinion.And the product looks different in phones and different in your hands after u receive it from the delivery boy. so quality is also a big reason to worry. bcs of its price, it is expensive site but poor products.