I have been using Akkriti by Pantaloons indian kurtis since last one year & found it to be a very good classy & Latest style brand which gives quite a good range of indian ethnics at reasonable price.
As it is manufactured & sold by the same brand Pantaloon it makes the monopoly for the brand & ends up selling the quality product to its targeted customer & have become more trustworthy & quality product in the eye of its targeted buyers. I love the pattern, design, Style, Quality & comfortable ethnic it produces.