The almamaterstore.com is a bangalore based startup which is in the online retail business of customised merchandises. You can design t shirts, hoodies etc. The site has been majorly catering to college students and corporates who tend to buy customised goodies in bulk for the college or company. I although find the concept as cool but the services by the company are not up to the mark . The pricing has been an issue where it quotes high prices as compared to local vendors who could customize your goodies at much cheaper rates. Also timely delivery of bul orders is an issue.
All in all the concept is good but it has to be super effective on service and pricing to compete with local players and emerge as a big national player.
If you are looking for single pieces instead of bulk orders the site surely is once a try.