Since 1995, amazon has established itself as the world’s leader in e-commerce. it success is not a fluke, not is it merely the result of being in the right place at the right time.
Amazon’s success is the direct result of a strong user shopping experience. The amazon shopping experience begins, of course, on the home page, where the user is visually notified of the website’s two fold purpose:
product search and online purchasing:
When you see the amazon home page, what stands out? amidst the perpetually cluttered layout, a few clean, distinct elements immediately catch the user’s eye: the navigation section in the upper-left and the search/shopping cart controls near the top.