Amazon is best website in the indian online shopping field its beat maximum all its ruvals as like as snapdeal, flipkart, paytm and other more as you expect.but I hate only one thing of amazon its website or app USER INTERFARNCE. It is little bit hard as compare than to snapdeal .so if you want more cystomers. Then try to make your website attractive by simple User Interfarnce abd bright colours. Indian people love colours.