Since 1995, Amazon has established itself as the world’s leader in e-commerce. Its success is not a fluke, nor is it merely the result of being in the right place at the right time.
Amazon’s success is the direct result of a strong user shopping experience.
In this article, we will discuss a number of features of the Amazon shopping experience that will, either in principle or practically, offer a model worthy of imitation by e-commerce developers today.