This is the website which provide most number of products than any other website in india but it clearly doesnt have the most number of fans in india. lets see why? talking about the products and their quality, amazon provides good quality products with a wide range of selection. the user interface of the site and app is good too as one can easily relate to it. but things changes as we come to the delivery part as their are still lots of cities or towns where amazon still doesnt does delivery and the many places where it does delivery doesnt have the cash on delivery option, so amazon needs to improve here and spread wide across the country. but it has a good consumer service which resolves you matters quickly most times and its reliable for people to shop here.