Amazon India has launched its Prime subscription service in the country, as it looks to drive more loyalty among its growing customer base in India. Amazon Prime in India will offer free one day and two delivery to customers and early access to its exclusive offers. Prime Video, which will include Amazon original TV series and movies besides other Indian and global content, is expected to be launched as a part of this service later.
Amazon has signed up one of India’s top banners to ensure that its Prime service will have enough takers in the country. Farhan Akhtar and Ritesh Sidhwani’s production house Excel Entertainment will create Amazon’s first show, Power Play, said a person with knowledge of the matter.
Filming for the cricket-and-showbiz-themed series is set to start on August 16. Another crime-based show is also said to be in the works.
The online marketplace debuted Amazon Prime in India last month, offering quicker service and an early crack at deals. Video on demand will come later, it had said. In the US and elsewhere, Amazon and Netflix have broken into the space traditionally occupied by TV channels with shows that have tackled unconventional themes such as Transparent and Orange Is the New Black. Netflix, which entered India in January, is also working on shows.