The Amazon is one of the leading e-commerce giant in the world. The Amazon have made life simpler and easy for us especially during the time of demonitization when ATMs ran dry throughout the week. The Amazon have always followed customer centric approach, which makes me hooked on to their portal. If you are subscribed to Prime member, you get delivery of products within short period of time for free compared to normal subscribers, If one dont recieve on promised day. The customer care ensures its delivered at the next working day upon further delay full refund is given and customer gets the product for free. In addition to getting free delivery, one can watch free movies and TV shows as a prime member. The Amazon always customer feedback seriously, in terms of replacment of defective product, damaged during transit or being fleeced by the seller. I will always prefer Amazon over Flipkart or PayTM for their great customer centric approach, easy navigation and affordable rates. I have brought everything in my new house from door mat to Electric induction.