Chinese origin, but as genuine and hardworking as it can be. Genuine products, best customer service, 1 day delivery for some products and generally takes 2-3 days which is anyway faster than any other e-commerce websites. Product quality is almost as good as its shown if we keep the lighting effects aside, user interface of the app is amazing and easy to use, ordering a product is easy and convinient, in app wallet, makes it even easier, the reviews about the products are genuine and reliable, the prices are also one of the best among others. Just go for it!