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3.8

Summary

American Tourister Bags
Dec 12, 2015 08:52 AM, 2438 Views
One must try it out...........!!!

American Tourister is a brand of suitcase.


this is an amazingly good design.!


Immigrant Sol Koffler founded American Luggage Works in Providence, Rhode Island in either 1932[1] or 1933[2] with his life savings. He was determined to produce luggage priced at$1 in the midst of the Great Depression. The company’s breakthrough came soon after when Koffler devised a new line that was significantly better[peacock term] than that of the competition; he named it American Tourister.


In 1970, American Tourister launched a memorable ad campaign, highlighting the durability of its product by unleashing a "gorilla"(actually a man in a costume) on it. The commercial ran for fifteen years.[3] It was also shown briefly in the 1995 film, Apollo 13.


In 1993, American Tourister was acquired by Astrum International, which also made Samsonite luggage.[4] Astrum was renamed the Samsonite Corporation two years later.


Their line of products include suitcases, backpacks, wallets etc.


one must try it out.!

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