I eat it very often it has a taste which is really very different then other butter companys.It is very smooth and delecious as the name itself suggests utterly butterly delecious.After all it comes with the brand of amul.Now you can even find the small packet with ten rupees charge.It is a great combination with kisan jam and bread which is called french toast.A slight salty taste in the butter makes it even more delecious and unique.Overall the product is good as compared with other companys