I have been eating Amul butter since I was a kid and it really is’The Taste of India’. The brand is continuously reinforced by the billboards scattered all across the country week after week. The Utterly Butterly campaign has been running for the last so many years and is all set to conquer the world of butter. Amul butter have been in use in millions of homes since long time almost more than 40 years. It is produced and marketed by Gujarat Co-Operative Milk Marketing Federation, a co-operative of more than 2.12 million members. I feel if AMUL butter has survived the test for all these years in face of competition and managed to maintain its quality, the market is huge for them.
On a more personal level I am all for AMUL’Utterly, Butterly, Delicious’ and The Taste of India. Amul is providing our own butter its camapining for "make in India" from last so many years.
Thanks Amul for giving us the tast of India.