I personally don’t like dark chocolates so I always uses to avoid this chocolate but I got this as my birthday gift so finally I thought of teasting it. It is not very bitter.Actually the flavour was good. I did not expect it to be good but again amul proved me wrong. I really liked the flavour. And the price is also cheap and it comes in dark chocolate color packet. Now I am in love with this chocolate. I can say basically it is a sweet dark chocolate not the bitter one.