It is Amuls reply to Bournville and Lindt Lindor. It is offering a bigger chocolate ( 150g for Rs 100) . But Amul hasnt been able to deliver a quality comparable to them. It doesnt feel like it is made from cocoa beans and but some synthetic substitute.
I didnt like its taste at all. Also the cardboard that its packing is made of is very filmsy and Amul should choose a stronger packing so that the chocolate doesnt break while transportation and storage.