Amul would have done wonders in past but now it is over hyped over priced products company.
Its ghee is also in the same category of products.
You think Amul is great but thats because you see its ads more.Products are to be compared with other competitors on the basis of merits of quality and not on advertising.
Today every state has a milk cooperative company and they have same quality products at low price than Amul like Saras.