AMUL icecreame is my one of the best icecream ever.but still market loss happen to this ice-cream company.amul ice-cream with good quality and nice taste but loss the market.amul provided the best icecream for many years.it was one the best companies that provided the real icecream. nowadays many icecream companies are selling many bad quality icecream with low cost. they change one letter from the branded company name and selling the icecream ex. amil .some people cannot understand that. why they choosing that name? because they know that Amul is one of the best icecreams ever.