First of all its the expensive tooth paste available in the market as I found the package bit attractive so I thought of giving a try with this tooth paste but the tooth paste does not live up to the price tag they have give, the flavor was not at all good and could not properly brush my teeth as well, the flavor tasted very bad, the cleaning effects were nothing compare to the other tooth paste I have used its one of the worst I have used so far, never use this tooth pastse.