Over the years, Apple Inc. has grown into a multinational company that dominates the technology industry, amassing millions of customers around the world. In modern day society, technology has become essential for survival, allowing Apple to easily produce and distribute their merchandise. Each year, this company strives to create the “next best device” - an item that is more advanced than their last, aimed to satisfy the demands of Apple’s rapidly increasing fan base. This past year, Apple has succeeded those expectations once again, with the release of their newest technological device – the iPhone 12. An important aspect of the iPhone 12 is its phenomenal appearance. It has a beautiful array of colors, ranging from a vibrant red to pastel green. I personally bought the white one, and was pleasantly surprised with its soft gleam, which gave the phone a soothing effect. The iPhone 12 is also bordered by aluminum edges, giving it a sleek and sophisticated look. The edges allow the device to have a moderately thin frame, further enhancing its modern design. Not only is the appearance aesthetically pleasing, it’s also practical. The screen is spill resistant, which is extremely helpful because you don’t have to worry about damaging it with drinks. It’s also laced with a ceramic shield, making it tougher than any smartphone glass. This allows for the iPhone to have a 4x better drop performance. I’ve dropped my phone multiple times, yet the glass remains sturdy, which is highly beneficial for my clumsy hands. In addition to the iPhone 12’s notable appearance, it’s known for its revolutionary features. The screen is about 6.1 inches long, making it significantly large. This makes it easy to view your friends on FaceTime or watch YouTube videos in HD. This iPhone is also renowned for its camera quality. The imaging effect produces clear and vibrant pictures, which can be edited using the variety of different filters displayed within the camera app. I’ve had multiple photoshoots with this camera, and I am always pleased with the professional results of my pictures. Another remarkable feature is the A14 bionic chip – the fastest chip in a smartphone. It allows the phone to properly execute its tasks, such as enabling Face ID or sustaining battery life. This device is also the first iPhone to have 5G connectivity, allowing customers to experience super fast downloads and high quality streaming. Apple Inc. has outdone itself with the release of this new iPhone. I strongly recommend this product to everyone because it’s a necessity in our technologically advanced world. Not only does this device have a stunning appearance, it also has remarkable features. Yet again, Apple successfully met the needs of its expanding customer base, further raising their expectations for the next iPhone. Creating their newest device will definitely be a challenge, considering that the iPhone 12 is one of the most desirable phones of this generation.