When the new apple’s iphone 5c had launched many of the consumers were really impressed by the cheaper version of the iphone and were really eager to but the phone which resulted into a massive hit of the phone and as it hit the indian market the indian consumers were also happy as to use the phone because it was from the apple’s 5 phone series and performed really well but the price point of the product is really high for the middle class consumers in the country and the youth os the country which could result in a drawback for the product in the indian market.