The phone designed by apple is based on the golden ratio. And thus the external appearance of the device is just perfect, and eye-catching. The size, weight, finish and design of the phone is just perfect. The combination of matte-glossy finish of the phone is the additiion feature that wins your heart.
The durability of device is just awesome, I have been using the device for 2 years and nothing has happened to it, its as intact as when it was purchased. Care should be taken against screen damage, else the phone rocks.
User interface provided by the designers is undoubtedly amazing and one really enjoys to operate this device.
The camera provided is just awesome, it even captures best pics in low light with low noise in the image.
So adding all this and the reputation of apple the phone is a mus!