Apple finally gave the iPhone a much-needed rethink, and the result is a product that is more like its competition than ever before, but also stands out just as well, if not better, in a seriously overcrowded market. The big talking point is its screen size - months of leaks told us nearly everything we needed to know long before the actual launch happened - but theres also plenty more to explore.
As always, Apple has managed to deliver more power, better aesthetics, improved cameras, and all-new software.