I purchased this mobile because of its new features, it has 3d touch, 4k video recording, and lots more like ios 9, touch id, and also because of its brand, apple inc. this mobile is very good mobile, like is all the features I listed above but dislike is about its battery life and display size, rest all the features are best, I choosed this brand because this is a unique brand and it has ios instead of android, best phone ever made.