As it is an apple product it is reliable. After all previous releases this is the first iphone with 3D touch which is very handy with frequently used applications i.e. you can get quick access to certain things inside your apps. Camera quality is awesome as always. Noise cancellation provides very clear voice over the call. Design is similar to iphone 6 but with more enhanced camera both front and rear. It is quite higher in price as compared to other mobile phones but the look, feel and ease of use covers it up.