The brighter and more colorful screen, the more powerful innards, the slightly larger battery and the upgraded camera feel more like the kind of changes we get on the S variants of the iPhone, not a new-numbered model.
It’s hugely disappointing that only the iPhone 7 Plus got the dual-camera array, as being able to use optical zoom, create DSLR-esque effects and get improved snaps all round would have been a real reason to entice people to move to the latest iPhone.
The upgrades to the internal memory are thoroughly welcome though, with the doubling of the capacity for the same price(or a touch more in the UK as exchange rates fluctuate), a move we’ve been begging Apple to make for a long time.
The price is still high for what you’re getting - but then again, we’ve said that time and again about a new iPhone, and people keep buying them. so perhaps at some point that argument ceases to be relevant.
The loss of the headphone jack does make sense - possibly. But even if this does turn out to be a masterstroke, it’ll be a couple of years before it stops being an inconvenience. which is about the shelf life of the iPhone 7.