If you are existing Apple user then you will realize that it looks same as Apple 6 but features are more enhanced like home button works much faster than earlier versions like 3d touch, live photos, awesome touch, stereo speakers but if you have ever used Apple iphone 6S than you must not be very happy to buy this product as most of the features are already available in Apple iPhone 6S
Excellent performance, perfect sleek phone but the thing I do not like in this product is that it does not have headphone jack you need to carry 2 wired headphones.
I chose this product because it is different from all in all aspects, it gives status symbol too.
Overall Apple 7 is very stylish phone one must go for it if not used Apple ever or not have Apple 6S as no worth for users already using Apple 6S.