Apple is not only a brand it is all about peoples trust.I am using Apple iphone 7 black colour and it is running on ios 11.First start with its camera the front and back camera is the best camera in any smartphone.the apps are running so fust on ios 11 and when I play any game I feel the real gaming experiece on it.Although there is not any heating issu or hanging issu it is also water resistant.The battery backup is good.If u are looking for any good smartphone you will definayely go for it.So my opinion is go and buy it after that you will realise the real value of a smartphone