I buy it as I like to have some different thing from my friends, it may handset or anything else.
I like its display and image/graphics quality. Its give me not only good quality of picture but also satisfaction. I also loved its style and thickness.
Apple is the only brand who gave me a unique Gadget with inbuilt software program it may game or office tools and hardware.
in any society or situation I know I am the winner because I have iPhone 7 plus.