Apple, come on we appreciate you for all the new and interesting things you come up with.
But this edition? What is your design team doing are they sleeping they did not evemt try to make some thing new, agreed 5s’s design was one of the best.
But could not you do something new? Specs are quite an upgrade similar to 6s without 3D touch. So they targeted all the 4" audience. Use experience is one of the best but for the price you pay, nah! better go for iphone 6.