Hello friends apple is not only a brand it is all about people trust.I am happy that I am using this mindblowing phone.First start with face id, it is one of the safest security system in the market right now and it’s unlock your face ever in a low light condition.It is also a water and dust resistant.The front and back camera is the best and you have so many new features which other phones will mot give you.New A11 is the most powerful bionic chip ever in a smartphone.The siri, safari will give you the best experience.So as per my opinion it is the best in the market of 2018.