Apple has always impressed us with many phones that other companies cannot think of building it. The last year in 2017 iPhone 7 launched on was a great change in the history of Smartphones with having to dual cameras as a rear and front camera weight great look. But this time the new launch iPhone x or iPhone 10 has disappointed many viewers and many Customers the new iPhone 10 or x has built in not display its look great but at the same time they have also included the face ID that use more than 30000 dots to unlock our phone but it also has a disadvantage . The new iPhone x has removed the fingerprint sensor which has become a new trend of unlocking the smartphone nowadays many companies are competing against Apple and showing their own company smartphone with notch display. The price of the new iPhone X has reached a height of rupees 90000 and the people .Who are buying feels difficult to buy this product who want apple as their brand.