Apples phones are lot costly than other phones with less features than a entry level android phone though the quality is far superior than others, its much fast because of its ui which has less power consuming apps.
Super retina display , face id security, wireless charging are some of the unique features but spending 80k to 1 lakh for a phone with just these features is not worth. Dual rear cameras of 12mp and 7mp front cameras are Excellent, but if u need a camera u can get high-end dslr for the price u are paying for this phone.
They should have at least increased the ram instead of 3gb.design and style is trendy but no one will notice it as one will cover the phone with a case for protection after spending this much money on a phone.
Ui is very easy to use but app store of ios doesnt allow u to download apps.
Apple makers spend more on production and publicity instead of spending on features and improving it there are very minor changes in their evry new generation phone.
Above said, one will buy this phone only for showoff and prestige that they publicize it to other people.
If one truly values his money, he will spend it on buying a bike or cam or other accessories or gadgets than buying this phone.