Apple by itself is a good brand. I own a IPhone 6 off recent. And when this apple watch came out I just loved it cause it all touch. No one would have ever thought that we could all have a touch screen watch, But now its there. And love the touch as its so good and that apple is well known for that. I also think that the apple watch is of reasonable pricing which is pretty affordable by everyone with a bit of saving for two months. It’s a nice product and is a must buy for everyone.