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Aquafina

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3.3

Summary

Aquafina
SV Subramanian@iansubraman
Jun 04, 2012 04:01 PM, 15549 Views
Differential Pricing

The 500Ml Aquafina has a MRP Tag of Rs 20 at Airport while the One Litre bottles are available in the open Market at a MRP of Rs 15. On what basis is this pricing mechanism Does this confirm to the Rules of the Land for extortionate pricing at Airports.


What is the cost difference in packaging in smaller bottles. Is the Aquafina sold to airport vendors carry additional margin to cover up which this higher MRP is stamped?

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