Focussing on products for men was extremely difficult for companies in post independent India. The problem at that point was the Hindu rate of growth - would people seek gender based products or ones which can be used in common by the family? Ok, there are specific gender products, but all I am referring to is a bath soap.
Aramusk is one such bath soap and is one of the few gender specific products exclusively focused on men. The soap was previously manufactured by Shaw Wallace India Ltd(Now taken over by Henkel). Yeah, the same company that gave us a ‘Royal Challenge’. Well, as far as soaps go, it’s good, without dissolving easily in water. It lathers well with normal skin, though I found it a little tough during cold climes. Also it has that specific pyramidal type bottom with a paper sticker on the bottom which prevents it from getting dissolved easily. The soap lasts a little more than a week, unless you bath once a week.
Aromatic ingredients do play a key factor in the success of a soap. Some brands like Fa, Aramusk and a few others are successful only due to the smell. The fragrance is the best part of this soap. The aroma of musk has been used in a multitude of products – right from Old Spice products… I bet all of you would know the smell of musk. It’s delectable, spicy, freshening and retains a body confidence. I do lift my arm sometimes and expose my armpits without thinking about how skunks smell.
The soap retails at 16 bucks while it is around 11 bucks at the Metro. That’s a huge difference in the printed price. The soap also retails internationally at almost 10 times the cost.
Now there’s a secret tip – Women do love the smell of musk. ;-) If that doesn’t hold good as a recco for bachelors, I have a sneaking suspicion that Daniel Craig used this particular soap in his only Bond movie so far. Is that enough recco?!?