Ariel. A top or leading detergent brand in India . But inmy view Ariel detergent is a total waste of money. The provide enough cleaning effect to the clothes but it did not provide any effect as shown in their advertisements. They use more money for the advertisements than they use for their product quality. They survive in India only because of their brand name. Although it provided cleansing effects to my clothes, It destroyed my clothes lint. It also caused defects to my cloth’s colour. So Ill suggest not to use these type of detergents, But should wash your clothes in clean water