I have taken ULIP plans from Aviva, ICICI, Kotak, and LIC. In all plans except the ones from Aviva, the fund value is slightly more than the amount I have paid. But for Aviva, my fund value is approx 20% less than the paid amount.
The reason is that Aviva’s monthly, yearly, mortality blah blah blah charges are so high that they eat up all your profits from the NAV rise. Also, the NAV doesn’t rise much. The funds are ill managed and the charges are too high.