I applied for Aviva i-Life recently. Seeing the other reviews I was apprehensive. I uploaded all documents and opted for medical test at my house. Medical staff came to my home and did the test and I got the policy document within 7 days.
The premium was also comparatively the cheapest for my age, across insurance providers. There was not demand for additional premium after the medical test. If you are medically fit and have nothing to hide, this is the best term insurance for you. Though I cannot comment about the claim procedure... :), the experience so far has been very good.
Impressed.!!
Thanks
krishna