Aviva India is an Indian life assurance company, and a joint venture between Aviva plc, a British assurance company, and Dabur Group, an Indian conglomerate.
Aviva began operations in July 2002 as a joint venture with Dabur Group, one of India’s oldest business houses.
As per the Indian insurance sector regulations, Aviva plc has a 26% stake and Dabur has a 74% stake in the JV partnership. Aviva has a balanced distribution network through Assurance, Direct Sales Force and online products.
This includes a direct sales force of more than 20, 000 financial planning advisers, in 99 branches across the country and multiple bancassurance partnerships with private sector banks, co-operatives and regional rural banks. Through its distribution setup and partnerships, Aviva reaches customers in over 1000 towns and cities across India.