Leading a very active and busy life, I dont really get enough time for myself. Thats why I use Avons Advanced Techniques 3-in-1 Shampoo. Its quick and easy and saves lots of time hassaling around with seperate shampoos and conditioners. Also it leaves my hair feeling soft, silky, shiny and strong. Also I do alot of swimming. Im in the pool 3 times a week, and my hair could end up pretty bad with all the chlorine from the water, but this shampoo stops my hair from getting clogged up with chlorine and going dry and straw like. ITs also easy to put in my swimming bag, and saves me lugging two or three seperate shampoos and conditioners around with me.