I am using several products of Avon. But Avon Ultra Color matte lupstics are my favourite. Theey are very smooth on applying. They lasts for hours. I wear these while going to my office, any party or family function. Lips remains soft and smooth whole day. It had vast variety of shades. Easy to carry. Affordable prices. Its comes in clear window case frim the top so that we can see the exact colour before buying it. It had good skin brightening properties and makes appear lips fuller. It looks good in daytime and during night parties also. Thanks Avon