The brand appeal of AXE is enough reason to try this product atleast once.
When it comes to deodorants, there are a number of options available in the market nowadays and you may get spoilt for choice. Personally I have used many(almost all the popular ones). Theres no doubt that AXE effect is one of the best in the market(especially the Dark temptation series).
The bottle design is quite attractive.
You know your deodorant is good when you receive unexpected compliments on more than one occasion!
One drawback this product has is that as compared to other products it does not last that long. I will still give it a 4.