History-
Axe was launched in France in 1983 by Fabergé, which was part of the Unilever group of companies. It was created as a version of one of Unilever’s other brands, Impulse, but targeted at males. Impulse was a fragranced deodorant body spray for women that promised wearers male attention . Unilever were keen to capitalise on Axe’s French success and rolled it out in the rest of Europe from 1985 onwards, later introducing the other products in the range.
The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new millennium the brand has launched with great success in the USA and Canada The company has also consolidated its deodorant portfolio by migrating other over-lapping male deodorants into the Axe brand such as South Africa’s Ego brand and Asian variants from the Denim range .
Axe, or Lynx
is a brand of male grooming products, owned by Anglo-Dutch company Unilever who manufacture a range of products in the Health and Beauty, household cleaning, food and ice cream categories. Axe’s lead product is a deodorant body spray. The brand also includes deodrant sticks, anti-perspirants, aftershaves and shower gels. In most of the world the brand is named Axe; in Australia, New Zealand, Ireland, and the United Kingdom it is named Lynx
Well as a guy it’s more than mandatory to have something that’s closer to you than just ur wallet, girl, or mobile...lol....
I have used many men products for ages now ---- but from all the brands that I have come across ---
"AXE Deos And Anti Pesperiant Sticks "takes the Bate!
Especially after a Sweaty Workout in the Gym
The Office Blues
The Weather Blues
the party fever approaching ORR just wanting a nice feeling!
Can be easliy carried and whos to ask or question u, When smelling goods the matter , who Woudnt Want To!
Does u Agree Guys???
Now the next question many of you might have is could be "Does this product last longer as compared to other products?"
Well , it depends upon how much u sweat in a day!But ya its does work for more number of hours.