I bought this product to get rid of the one which I was using. It was Brut. I also tried once as again word of mouth helped. I find it so far the better one. Axe has various flavour. The best fragrance I liked is Arizona and Phoenix. It gives you a good feeling when they connect with your body. It is strong enough and last long till the end of the day. You will not realise the smell of the sweat. It protects you through out the day even though I drive for almost 2 hrs a day. I tried several other product earlier like Brut, Do It and others.
Also it suits your pocket. Priced at 120/- for 150 ml.
This is one of the few good products marketed by HLL. Worth trying once !!