Axe was the first popular perfume in India which attracted people with its advertisements. I started using Axe since I’m at college. Axe is the best perfume which suits for "Old is gold" proverb. Now we have a wide range of new brands in the market like Envy, Fogg, Park Avenue etc. But Axe has it own unique fragrances. I’m using this AXE recharge now, which is very good with a pleasant smell and easily lasts for one day and maybe more in winter.