I am sharing my experience with this product. Last year when I bought this product I thought it was a great one as they mentioned about it in advertisement. But the use of this product proves me wrong. I have used this toothpaste only for two weeks because during the use of this product I started to felt tooth sensitivity which I dont have earlier. afterward I dont want to make regular use of this product so I exchanged it with dant kanti and I am using it till now. So in nutshell I will definitely not recommend this product. Rather than using it you will go for another one. thanks for reading.