I bought Lever Ayush whitening toothpaste last month from a nearby general store and would like to share my experience with here. This toothpaste was recommended by one of my colleagues for teeth whitening but it truly disappointed me after using 15 days. It did not whitened my teeth and I even felt that it is poor in quality as compared to my earlier toothpaste. Its flavor is like all other ayurvedic toothpastes like Patanjali and himalays products with a slight difference due to rock salt it contains. It is neither whitening teeth nor giving a long lasting fresh feeling. its 50 gm pack is available in 50 Rs. I didnt find it to be beneficial in any ways and not recommend to anyone.